» » Come November 8 and tipplers have to pay extra for his favourite drinks KOLKATA: Come November 8 and tipplers have to pay extra for his favourite drinks. A Kingfisher beer can of Rs 90 may cost Rs 20-25 more while an one litre bottle of whisky like Blenders Pride may cost Rs 50-55 more. Well, the state excise department has decided to revise the price of both India Made Foreign Liquors and country liquors upward from November 8. The increase in excise duty across different categories will be ranging from 2.67% to almost 6%. The hike will be lower for regular categories while for premium ranges the hike would be more. According to excise circular, for IMFL with MRP less than Rs 266, excise duty would go up from current level of 49% to 51.67%. The duty will be 42.33% from 38.5% for Rs 266 to Rs 450 category. For Rs 450 to Rs 1000 segment, the duty would be 35.18% from 30.45%, the most popular category for whisky and Vodka. The duty will be 31.44% and 26.78% respectively for Rs 1000 and above and Rs 1,500 and above segments from 26% and 21%.

The price increase will be maximum in the imported liquor category. An excise official pointed out that it is expecting that the moderate hike in the price is not going to affect the demand in a big way. Incidetally, the state government has collected a revenue of Rs 2,800 crore till October 31 of this year and it has a target of Rs 4,700 crore for the whole year. In last two months, September and October, there was an average 30% increase in excise revenue collection. The figure was Rs 441 crore for October and Rs 461 crore for September this year. Last year the excise revenue was close to Rs 4,100 crore. According to excise officials, the liquor companies have not yet notified the department about the new prices. "They will do it in next few days. The increase in price pf liqor may not be in the same magnitude of excise hike. This could be either little more or little less," an official added. An official of a leading liquor compay said that it is working on new price structure and will announce the new structure soon.

However, Pradyut Saha, the secretary of All Bengal Excise Licensee Association feels that a hike in price always incentivise spurious liquor. "We shall try our best to co-ordinate with the government but price increase of legal liquor leads to prolifiration of illegal trade," he added. Stay updated on the go with Times of India News App. Click here to download it for your device.From Around the WebMore From The Times of Indiamendingshed kitchenaid blender After Dark is a brand of Indian whisky, manufactured by Radico Khaitan. breville blend-active personal blender irelandThe whisky was test marketed in 2010,[1][2] and rolled out nationwide in India by September 2011.hamilton beach wave crusher multi-function blender reviews

[3] It is a 100% grain-based whisky manufactured at Radico's Rampur distillery.[4] It is available in 750ml, 375ml and 180ml bottles.[5] The brand's tagline is "One Life, Many Passions... Lalit Khaitan, chairman of Radico Khaitan, told Financial Chronicle, "We are hoping people from Royal Stag range will move up to After Dark while Blenders Pride consumers can come down (to a lower price) to good quality."Indian Whisky Brand Champions 2013hamilton beach dual wave blender margarita machine 8th July, 2013 by SB Staff Writerninja master prep professional qb1004 manual INDIAN WHISKY BRAND CHAMPION: IMPERIAL BLUEvitamix cia professional series specs Imperial Blue is one of Pernod Ricard’s 18 key local spirits brands, and is its second biggest-selling whisky in India. breville ikon 550 blender instructions

Its official name is Seagram’s Imperial Blue – a reference to its previous owner. By the time Seagram’s was sold to Pernod and Diageo in 2001, it had built a solid business with its Indian whiskies. In those days Scotch was effectively barred from India with import tariffs running at 750%. Today the figure stands at 150%. In the carve-up of brands which followed the sale, Pernod acquired the entire Seagram’s India portfolio including Royal Stag which is now the country’s third most popular whisky with sales of 14m cases. Yet of all the brands, Imperial Blue has benefited the most from the Pernod acquisition, growing from half a million cases in 2000 to over a million by 2002. Six years later it hit the headlines when some bottles in Andhra Pradesh were found to be under-strength. It was later discovered they had been sabotaged by disgruntled workers. The whisky is a blend of Indian grain spirit and malt whisky shipped from Scotland. Priced at a premium to brands like Officer’s Choice and Bagpiper, and with more contemporary packaging, it claims to be India’s number three deluxe whisky.

While spirits advertising has been banned in India except in cinemas, Imperial Blue has been adept at finding ways round the rules.The brand is a past master in surrogate advertising (also officially banned) using clothing, soft drinks and music CDs to promote the brand. This is common practice with Indian whiskies tending to focus on their tagline rather than the drink itself. For example the words ‘No.1 Spirit of Leadership’ are splashed across hoardings at all the country’s major cricket grounds. Everyone knows that it’s a reference to McDowell’s No.1 whisky. Imperial Blue recently went one further, and in 2011 commissioned a full-length 90-minute film called ‘Men Will Be Men’ – the brand’s tagline. The movie was said to be “a slice of life story about four young adult males” – the target audience for the brand, and featured popular Indian TV stars. Pernod’s success in India is not built on its Scotch brands like Chivas Regal and Ballantine’s, but on its Indian whiskies which have grown from one million cases in 2000 to over 25m today.

Vijay Mallya’s giant United Spirits – the largest spirits company in the world – may sell five times as much whisky, but its margins are way lower. According to a recent report in The Economic Times of Indiaits average case price was Rs720 (£8.50) compared to Rs1,760 for Pernod Ricard. Raising prices will be a key priority for Diageo as it assumes control of United Spirits, and it will be interesting to see whether volumes can be maintained at the same time. However, everything is bound to change if and when the wall of import tariffs comes down Signature Rare Aged Whisky If that's interesting, how about these? Entries open for Wenneker Swizzle Masters 2017 Entries are now open for the revamped 2017 Wenneker Swizzle Masters – in more... Experts predict top spirits trends in 2017 If you're curious about what the coming year has in store for the global more... West coast takes spotlight in new Scotch festival A local retailer is to launch a new consumer whisky festival, called West Coast more...

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