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Over the years, a number of people have asked if it was possible to bring a KitchenAid mixer from the United States to Europe, and use it here. I certainly couldn’t live without my 5-quart mixer, and since they’re less-expensive in America than they are abroad (because of the electrical modifications and shipping), many folks, naturally, want to know if they can bring their mixer with them. Several readers kindly chimed in with comments and suggestions (thanks, Sunny!), noting that theirs worked fine with a voltage transformer. And I have friends who’ve had their kitchens in Europe wired for 110V as well as the standard 220V. But I thought I’d ask the folks at KitchenAid what their policy was and I posed a few questions to them, which they kindly responded to. I’ve paraphrased their responses, in italics, for clarity. Q: Will the US-model KitchenAid mixer work in Europe? A: Yes, they will work. But we do not recommend it. US units are 110V, Europe runs on 220V.
This will slow down the unit causing it to overheat. Q: Is it possible to use a converter or transformer? A: That is possible as well, and again, we don’t recommend it. Q: If I take my mixer out of the country, is the warranty still valid? A: If you take the unit out of the United States, it does void the warranty. Q: Are there any other hazards to using a US-model KitchenAid abroad? A: Hazards include: overheating, possible property damage, and personal injury. The bottom line is we don’t recommend use of the units outside the US…due to the hazards that could arise. Another issue that arises is with the KitchenAid ice cream attachment. European models of KitchenAid mixers have certain EU-mandated safety features so the US-model of the ice cream attachment does not fit or work with European mixers, and vice-versa. Please note that I’m not a representative of KitchenAid and if you have further questions about KitchenAid equipment, conversions, and availability in Europe, and elsewhere, you should contact KitchenAid at one of the links below.
The nickname "The Second City" was intended as a slight by writer and proud New Yorker A.J. Liebling, but taken another way, it inadvertently captures one of the town's greatest legacies: its ability to rebuild and reinvent itself.
ninja ultima blender bl800The same century that witnessed the burning of Fort Dearborn and the mass destruction of the Great Chicago Fire also saw the completion of the Illinois-Michigan Canal, the arrival of the World's Columbian Exposition, and the building of the nation's first skyscraper.
kitchenaid blender ksb650 reviewToday, that resilient spirit can be felt throughout the city's diverse neighborhoods, but especially in its bustling downtown.
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The pulse of industry and progress beats through The Loop, Chicago's historic commercial center and the country’s second-largest business district. Skyscrapers loom large here, including the Willis Tower (formerly the Sears Tower) and the Chicago Board of Trade. This part of town is also home to award-winning waterfront parks and a glitzy theater district, along with a spectacular array of public art, including outdoor sculptures from Picasso and Joan Miro.A recent cultural renaissance has seen Chicago's South Loop turn into one of the city's most vibrant residential and industrial centers. Here you'll find some of the buildings that made Chicago one of the world's leaders in architecture in the 1880s and '90s—a title it's held ever since. To the east lies Lake Michigan and the Museum Campus, a 57-acre lakefront park that's home to the city's trio of natural-sciences museums: the Field Museum, the Shedd Aquarium, and the Adler Planetarium.Just north of the Loop, the Gold Coast neighborhood hugs the shore of Lake Michigan, occupying some of the city's most desirable real estate.
The area's reputation as an upscale residential spot dates back to 1882, right after the Great Chicago Fire, when wealthy businessmen began building castle-like mansions along the waterfront––some of which still stand today. The Gold Coast's ritzy legacy is also alive and well at the many clothing stores lining North Michigan Avenue—the so-called Magnificent Mile––and on Oak Street, home to luxury boutiques from designers such as Chanel, Prada, and Hermès.Simply riding down Lake Shore Drive is an architecture tour in itself, thanks to the superstar skyscrapers lined up along the lakefront. At 18-miles long, the adjoining Lakefront Trail provides an eco-friendly way for runners and cyclists to take in the view. The route also conveniently passes by famous Chicago sights such as Grant Park, Navy Pier, and North Avenue Beach, where crowds gather during the summer to people-watch, play volleyball, and listen to live music at beachfront bars.An appliance company is only as strong as its brand, and to build that brand many companies start with laser focus on their “core competencies”.
These are areas where an organization feels that they can reliably outperform, or at least outmaneuver the competition. To get the word out, they then rely on creative agencies to craft advertisements for both TV, and hopefully viral online campaigns.Ad campaigns, combined with aggressive inbound and outbound marketing helps to develop market-share. In the appliance space, one of the most critical aspects of developing market-share is developing a strong network of vendors, dealers and distributors. The advertisements help to drive customer into the stores (both online and physical), and manufacturer-certified sales reps can help fit the perfect solution to the customer. Outbound marketing teams can follow-up on leads and help close the sale with customers that require personalized attention. Inbound marketing with a talented team of brand reps can help build the foundation for strong brand loyalty. This entire cycle hinges on strong advertising campaigns to build awareness, demand and strong sales.
For KitchenAid, this started in 1919 under the Hobart Corporation with a line of stand-up mixers. KitchenAid’s singular focus shifted with the addition of dishwashers in 1949 and then an advertising partnership with Williams-Sonoma tripled brand awareness in the 1980’s. Today KitchenAid is part of the ever-growing king of appliances: Whirlpool. However, their advertising and brand identity remain largely separate.One of KitchenAid’s latest viral advertising campaigns involved a look back on some of their most iconic art from years past. While the campaign was released in Brazil, users pinned the images on Pinterest and before long, the viral nature of the internet did the rest. The image, and a ton of other KitchenAid artistic advertisements have earned “KitchenAid Brasil” almost 4,000 followers. Sometimes the best advertisements are the ones that speak to us. Instead of focusing on a product or a “unique-value-proposition”, they go right for the heart strings. The commercials that master the art of striking a deeper chord almost make viewers forget they’re watching a commercial.
It’s no wonder that studies show time and again emotional ads outperform rational messages.Whirlpool hit one out of the park last year with an ad highlighting the important role that parents play in their children’s lives. The message is that it’s all the little things that happen behind the scenes to provide a healthy environment for a growing child. Their “What and How” advertising campaign showcased how their new line of washers could use the memory function to better customize the settings and automate the process of applying custom settings to the wash cycles. If the things we use every day to take care of our family can become smarter to minimize the amount of time it takes us to do things, like wash out clothes, that means more time with the family.What’s one of the biggest drains of energy in your household? If you’re like most families, the fridge draws a ton of power. And it’s not because it needs to run constantly, but because indecisive family members love to open the door and stare at the options available.
Will you pick out the leftover Chinese food, or maybe a glass of orange juice? No matter what you decide, and how long it takes for you to decide on it, Maytag’s “Indecisive Dad” viral campaign reached more than 2.7million people with a simple message: Maytag’s Power Cold feature will be standing by to get temperature back down quickly after shutting the door.I think somebody whispered in the ear of the advertising executives at LG because they seem to have figured out that sex sells, everything. So how does an electronics giant and appliance king make a washer sexy? Well, they focus on the women wearing the panties for 40 seconds of titillating shots up women’s skirts and throughout the bedroom. While the women are technically clothed, it’s clear that the models are looking to strike a chord with the male audience watching TV. To top it all off, LG takes away the beautiful women and spends the last 13 seconds of the ad reminding women that the panties are only sexy if they’re being worn;
not hanging around the house, so put them in the LG washer and quickly get them back into service! One of the clever components of this ad campaign is that while it may not have aired in every country, due to its risky nature, it has gone viral on YouTube. Whenever a commercial is banned from TV it almost always ends up being “leaked” and then loaded online in a ton of places. So, hat (or panties) off to the folks at LG for taking advantage of human nature and not only making a washing machine sexy, but giving the nerds living in their parent’s basement something to post to their YouTube channel.Most appliances in the home become difficult to repair after six years according to GoAssist. For a company like Sears, this isn’t good news as much of their business previously revolved around servicing home appliances. The fact that appliances aren’t lasting as long in the home is one of many reasons Sears has run into some serious financial difficulty in recent years. But, that doesn’t stop us from enjoying their goofy ads, which are bouncing around the interwebs more than ever!