So you think you can BlendThe requested page title contains invalid characters: "%3F". Return to Main Page. Don't Try This At Home See what happens when a bag of 50 marbles meets the Total Blender We release new recipes for your blender every week. S***r B**l Conference Blend-Off Video Camera Part 2 : The Return'Will It Blend?' debuted 10 years ago—and Tom Dickson is still blending strong See all Editor's Picks The Daily Dot Bazaar How’s your blender doing? Is your blending game on-point, so-so, or sub-par? It’s an important question if you’re eager to live that juicing life, but it can also be relevant when it comes to some good old-fashioned entertainment.It’s been a full decade since “Will It Blend” exploded onto the internet, bringing millions upon millions of people around the world answers to such vital questions as: can you blend an iPad? A bunch of credit cards? A Nintendo Wii wheel remote? The very first edition of the viral blender marketing campaign, “Will It Blend?

Marbles,” was released on October 30th, 2006. It’s a little hard to believe that Blendtec founder Tom Dickson has actually been pumping out these videos for a full decade now, but it’s true, and it’s as good a time as any to celebrate his unique mixture of entrepreneurship, viral marketing savvy, and of course, his considerable normcore appeal.If you’ve never seen a Will It Blend video before, the concept is pretty straightforward. Dickson―who looks a bit like an alternate-timeline Jeb Bush―begins each video with the same simple statement: “Will it blend? That is the question.” Then, he attempts to blend any number of typically un-blendable objects, to varying levels of fun and delight. Sometimes the item (or items) in question are plainly safe and reasonable to blend, even if it’s incredibly gross: for instance, this entry from Halloween of 2006, Coke + Chicken = Cochicken.It's no surprise that you can stuff some chicken and a can of Coke into a blender and hit liquify.

The only shock is just how gross the resulting slurry looks, and in all likelihood, tastes. But some of the items Dickson tosses into his Blendtec brand blender aren't so obvious, and indeed, so safe. Some of the videos come with attached warnings to not try to recreate the stunt at home, due to safety concerns. For example, here's Dickson trying to blend his iPad. blender minecraft rig with fingersSpoiler alert: he successfully does, but with a warning not to destroy your own tablet in such a fashion, nor to inhale the resulting fumes. kitchenaid mixer plumberryIn fact, whenever he blends up something that gives off potentially hazardous smoke or particles, he uses the same line: "[insert word here] smoke, don't breathe this!"ninja xl blender vs blendtec

Here's Dickson running the same experiment with a model skeleton, a good theme with Halloween just a day away. He manages to keep up with all the trends the kids are into, too. Just months ago, he decided to blend up a couple of Pokémon figurines. Pikachu and Blaziken, no! Of course, Poké smoke, don't breath this.Not all of Dickson's experiments have been rousing successes and in at least one instance, he seemingly chickened out. waring blender sound enclosureHis much-requested Crowbar blend was never even attempted, swapped out at the last minute for a handful of cellphones.The occasional failure notwithstanding, you have to hand it to him for creativity, guile, and being willing to grind up some items that most people would probably rather keep for themselves. If you've got some free time and you'd like to revisit any of the videos from Will It Blend's illustrious ten-year run, they're all available on the company's official YouTube channel.

Up next after the break:There's the full answer here: Why Does Blendtec Lie About Their Viral Success? - B.J. MendelsonBut the tl;dr version is this:1. Either the original Marbles video or one that followed shortly thereafter was featured on the front page of YouTube by a YouTube Editor. This was back when humans controlled the front page and not algorithms. Like with Chad Vader Day Shift Manager and LonelyGirl15, the front page placement lead to major mainstream media attention.2. The mainstream media attention created "social proof" around the Blendtec Will It Blend? videos, which made people more inclined to upvote / digg / share them.3. An "influencer", Seth Godin, blogged about the Will It Blend? Marbles video two days after it first went live, spreading it through his network which immediately resulted in a short writeup on the Forbes and AdAge websites.4. Nathan Hirst, who is now the marketing manager at Blendtec, confirmed to me that they were featured on the YouTube front page early on.

Description of how social media is used for business performance: If you want people to notice you, you need to do something completely unexpected.  With a little bit of creativity and out of the box thinking, companies like Blendtec have been able to reach millions and create buzz about their products through the use of social media.  , that’s one of the primary measures the manufacturer tracks to gauge its social media marketing success.The company’s YouTube channel has 441,991 subscribers and it’s Will It Blend videos have been viewed more than 189 million times. This is where Blendtec’s founder tests whether their blenders can turn items like iPhones and rubex cubes into dust.  In addition to the Will It Blend videos on YouTube, more than 90,000 shoppers have “Liked” the Blendtec’s Facebook page and over 700 are talking about them through the new “People Talking About This” metric. After an initial Facebook Like, Blendtec is able to engage with consumers by providing information, such as a recipe or an additional giveaway.