Pernod Ricard feels the high in India, with 19% growth in FY16 gross salesSagar Malviya The Indian unit of Pernod Ricard, the world’s second-largest distiller, recorded 19% growth in gross sales for the year to March 2016, boosted by invigorating demand for its premium brands.The maker of Absolut vodka and Chivas Regal Scotch posted a 22% year-on-year rise in net profit to Rs 1,083 crore, accounting for nearly 12% of its French parent's global profit. Gross sales stood at Rs 12,112 crore.In the same period, rival United Spirits, which is nearly double in size with sales of Rs 22,679 crore, posted a profit of Rs 968 crore, while the country’s overall spirits market grew 2%. Experts said Pernod Ricard’s strategy of focusing on higher price points and avoiding competing at the bottom end of the market has paid off in India with its premium brands finding a lot of buyers.Meanwhile, United Spirits’ mix has improved significantly as share of revenue and volume from the premium segment has risen to over 50% compared with 38% in FY13.

The company has relaunched three core brands — McDowell’s No 1, Bagpiper and Signature — which compete with Pernod’s Royal Stag, Imperial Blue and Blenders Pride."For USL, we take note of strong growth — gaining market share from Pernod Ricard for the first time in over five years in high-margin ‘prestige & above’ brands — the potential for lower input cost, cost management initiatives and continuing portfolio rationalisation," wrote Nillai Shah and Indira Badrinarayan in a recent Morgan Stanley report.kitchenaid mixer repair santa rosaUSL, Pernod India and Allied Blenders & Distillers (ABD) control nearly 60% of the overall Indian-made foreign liquor (IMFL) volumes in India.USL, now controlled by Diageo, is the market leader with 35% market share, and a large portfolio of brands that straddle price points in the whisky category. ninja food processor reviews bl700

Pernod India, with 13% market share, operates only in the higher margin 'prestige and above' (P&A) segment. ABD is dominant in 'regular and below' segment with 11% share.In addition to increased competition, sales growth of Pernod Ricard during the current fiscal could slow down due to changing regulations. oster versa performance blender with food processingIts Indian operations "continued strong growth, albeit slightly lower than in FY16 due to conjunctural regulatory challenges in several states, such as tax increase in Maharashtra, distributor change in Punjab and Bihar prohibition", the Paris-based distiller said in an investor presentation.kitchenaid mixer boysenberry searsIn India, the spirits market has been slowing down, but the premium segment has bucked the trend, growing at 15-20% every year. ninja mega kitchen system model bl770a 1500 watts

India is among the most important sales drivers for both Diageo and Pernod Ricard. NEWSMarketingAdvertisingDigitalMediaBusiness of BrandsThe Pitch ReportThe People ReportBawdy CopyIndustryRSSTop StoriesRecent StoriesMarketingAdvertisingDigitalMediaBusiness of BrandsThe Pitch ReportThe People ReportBawdy CopyIndustryWIDGETSTop StoriesRecent StoriesMarketingAdvertisingDigitalMediaBusiness of BrandsThe Pitch ReportThe People ReportBawdy CopyIndustrybuy electrolux powermix silent blender From the newsroom of The Economic Timesblenders pride whisky price in indore From BE's News Desk ›App downloads in India reached 90 billion in 2016: report|App downloads in India reached 90 billion in 2016: report|Ad Club, AAAI come forward to fight violence against women|A peek at the week: Leo Burnett India's Prashanth Challapalli|

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