Blenders Pride is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1995. It is a blend of Indian grain spirits and imported Scotch malt and contains no artificial flavouring. It is available in 5 different bottle formats (2L,1L, 750ml, 375ml, 180ml).[1] GQ magazine described the whisky as "smooth and smoky", and gave it a rating of 6/10. Pernod Ricard has identified Blenders Pride, along with Imperial Blue, Royal Stag, Chivas Regal and 100 Pipers as the company's five core brands to build its spirits business in India.[3] The brand's main national competitors are Royal Challenge, Signature and Antiquity[4] from United Spirits Ltd,[5] and Peter Scot from Khoday India Limited,[6][7] In some states, Blenders Pride also competes with Haig Gold Label from Diageo[8] and Rockford Reserve from Modi Illva. Blenders Pride was launched in India in 1995 by Seagram. Seagram's global business was jointly acquired by Pernod Ricard and Diageo on 21 December 2001.[10] Seagram's Indian operations were acquired by Pernod Ricard.

[11] Pernod Ricard had previously entered the Indian market by acquiring a 74% stake in United Agencies Ltd (UAL), with a bottling facility in Kolhapur, Maharashtra. UAL was merged with Seagram's Indian business and continued operations under the name Seagram Manufacturing Ltd. kitchenaid diamond blender vs breville hemisphere controlThe decision to integrate UAL into Seagram was taken due to the latter's larger operations in the country.wolfgang puck immersion blender chopper & hand mixer Pernod Ricard launched a premium version of Blenders Pride, called Blenders Pride Reserve Collection in December 2011.tribest pb-250 bpa free personal blender

[13] At the time of its launch, the Reserve Collection was the most expensive whisky produced in India. United Kingdom-based consultants CARTILS helped design the branding, bottle shape and packaging for Reserve Collection. ninja kitchen pulse blender bl204CARTILS said that its aim was to "stay loyal to the original brand yet to ensure that its [Reserve Collection] significantly more premium nature was clearly communicated." margaritaville blender trioThe bottle shape for Reserve Collection is similar to Blenders Pride but has embossing.kitchenaid 475w mixer Blenders Pride sold 250,000 cases in 2003.ninja mega kitchen system 1500 rpm

[17] out of 1.5 million cases country-wide in the premium whisky segment.[18] In March 2004, Seagram Manufacturing Ltd. claimed that Blenders Pride had surpassed Shaw Wallace's "Royal Challenge" (now owned by United Breweries Group) to become the largest-selling premium whisky in Andhra Pradesh. The following table shows the annual sales of Blenders Pride: ^ a b c ^ a b c d e f ^ Indian Whisky Brand Champions 2013. » » » 1-litre bottle gets boot, now spend more on chhota booze KOLKATA: If you are planning a party this winter, prepare to shell out more for booze, and not only because liquor prices are going up from today. Come December 1, the biggest bottle of IMFL that you can lay your hands on will be the 750ml pack. The excise department has decided to banish the popular one-litre bottle from shelves after November 30 with the aim that you buy more, pay more and the state earns more.A back-of-the-envelope calculation shows your expense on account of booze would go up by at least 15%-20%.

So, your time to stock up starts now. "The one-litre bottle will go of production from Decem out of production from December 1, but whatever has been produced earlier can be sold till March 31," said excise commissioner Randhir Kumar. The existing stock, say liquor merchants, is likely to be sold out in no time. "With the party season coming up, the old stock wouldn't last more than a month or two," said Shiv Sultania, director of East India Spirits and Beer Distributors. For top-of-the-line and semi-premium brands of whisky, vodka and rum, the one-litre bottle has always been the preferred pack. In fact, many companies have discontinued with the 750ml pack because there is hardly any demand, said Sultania. Shiv Sultania said, "For, Blen ders Pride, one-litre bottles comprise almost 70% of total sales, the rest being 180ml. For McDowell No.1, it is 55%-60% of the total sales. Many of these companies had discontinued with the 750ml pack and will now have to reintroduce it." The new order would hardly hit distributors and manufacturers.

"The tipplers will feel the pinch and the government will earn more from the same quantum of sale," said a distributor. For example, a one-litre bottle of Blenders Pride now costs Rs 970.The price of a 750ml bottle could be around Rs 790-800. So, if one requires five litres of whisky , he would now have to buy seven 750ml bottles instead of five one-litre bottles.The buyer would be shelling out more than Rs 5,500 in place of the Rs 4,850 that he would spend now. Excise department officials argue that the state is losing revenue from the sale of one-litre bottles and the additional earnings from increase in excise duty and phasing out of one-litre packs wouldn't be more than 15%. But customers are not amused. "This is a double whammy . I have lined up three-four parties in December.Now my cost would go up by at least 25%," said Kumarjit Das, a legal professional. Incidentally , the state has collected a revenue of Rs 2,800 crore from liquor sale till October 31 and has a target of Rs 4,700 crore for the financial year.