Vitamix, privately owned and operated by the Barnard family since 1921, manufactures high-performance blenders for consumers and for the restaurant and hospitality industry. Vitamix has been based in Olmsted Falls, Ohio since 1948. It employs more than 800 people at its Northeast Ohio headquarters, customer service, and manufacturing facilities. Vitamix is privately owned and operated by the Barnard family. The company was founded in 1921 when William Grover Barnard began traveling the country selling modern kitchen products. It was by helping a friend through his illness that Barnard began to associate the importance and impact that whole-food nutrition had on one’s health and well-being. At that point, Barnard changed the name of the company to The Natural Food Institute, which would lay the foundation of the company’s focus on providing products that help to improve the health and vitality of their customers. It was in 1937 that Barnard was introduced to a new kitchen appliance, the blender.

Recognizing the value that the blender could have on quickly and easily preparing healthy meals, Barnard began to focus the attention of the company towards the creation of a durable and reliable series of blending machines. breville kinetix control blender - cranberryThese machines were named “Vita-Mix” blenders with the emphasis of “vita” meaning “life”. calphalon xl 9 speed blender reviews In 1949, Bill Barnard, son of William, convinced his father to take his Vita-Mix demonstrations to television advertising. vintage osterizer beehive blenderThis new medium provided an exciting opportunity for the company to teach individuals the value of whole-food nutrition and the power of blending fresh ingredients. kitchenaid blender skousen

The company became pioneers with the nation’s first infomercial. Bill Barnard inherited the business and in 1964 officially changed the name to Vita-Mix Corporation. vitamix super 5200 preisvergleichWith the values of the company already in place, it was Bill’s goal to make the preparation of healthy foods even easier than before. ninja blender planetary gearThe Vitamix became more powerful and versatile, setting it apart from other blending products on the market. cuisinart bfp 603 blender and food processorIn 1969, the company released the Vitamix 3600, the first blender that could make hot soup, blend ice cream, grind grain, and knead bread dough. In 1985, John Barnard and his brother created the Mix’n Machine, the first high-performance commercial blender.

It brought superior quality, consistency and value to many companies in the food-service industry. Today, a full line of commercial Vitamix machines can be found in gourmet restaurants and leading chains around the world including Starbucks and McDonalds. In 2005, Iron Chef America premiered on the Food Network, and Michael Symon brought his Vitamix with him in a suitcase to the show. In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec’s “Wild Side” jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec’s patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah. In 2009, Jodi Berg became President of Vitamix, making her the fourth-generation of the Barnard family to hold this title. It remains the goal of Vitamix to improve the vitality of people’s lives all over the world by pushing the boundaries when creating and providing high-quality blending equipment.

Vitamix products are built in the United States.[6] Vitamix manufactures three series of household blenders: The Ascent Series is Vitamix’s latest release, it combines sleek design and updated conveniences. Vitamix also manufactures a variety of beverage, food preparation and frozen treat mixers for commercial use. In addition to blenders, in 2015 Vitamix President, Jodi Berg, released The Vitamix Cookbook: 250 Delicious Whole Food Recipes to Make in Your Blender to their series of cookbooks that feature whole grains to raw vegan food recipes. ^ "The Cult of Vitamix", BusinessWeek, December 19, 2013 ^ Vitamix Infringement Case Summary Archived February 10, 2011, at the Wayback Machine.Opting for a Certified Refurbished Vitamix Blender Vitamix is the top blender on the modern market, so far. The item serves an incredible addition to any professional restaurant and household kitchen due to its impressive performance and extended warranty. Retail Vitamix price ranges from $440 up to $550 – which is pretty expensive.

However, if you are not going to pay over $400 for a new blender, you can select refurbished Vitamix as another beneficial option. Vitamix Features that Make It the Best Choice Vitamix company has been known as a leading US company to produce quality blenders and provide jobs for over 20 years. They are an appreciated house hold name, mainly for the excellent quality and durable warranty (7 years). The blender features a 2-horsepower motor that can break down the tiniest components, such as flaxseed. Besides, it is powerful enough to crush the toughest ingredients, such as ice. This humming 2-horsepower motor can also generate enough heat to make restaurant level organic soups. Among other peculiarities that differentiate Vitamix from its competitors is a unique and superior design as well as quality parts. Cheaper Vitamix counterparts are produced from plastic parts that will soon wear down and break. Stainless steel couplings and gears are used in Vitamix making it much more reliable.

Due to this fact, the company can provide such a long-lasting warranty period. Once the machine returns to the processing plant located in Solon, Ohio, it goes through a censorious 17-point checklist. The requirements list covers all the main components of the blender, such as the Blender’s Motor, Control Panel, Blades and Base. Any part of the machine or device that does not meet the standards is automatically sent for recycling. The moment technicians locate the wrong component, it becomes immediately replaced with a completely new part, not a refurbished one. Having been repaired, the item is sold at a reduced price as a Certified Reconditioned unit, and its warranty is decreased to 5 years. The Vitamix company is sure you will adore your new kitchen device, that is why it offers a 30-day risk-free period. Additionally, being a customer of Vitamix, you get an access to culinary inspired recipes, compiled by professional chefs. Besides, you are entitled to employ their unlimited customer support every time you need any help with the item.