Introducing the newest memberof the Ninja Coffee Bar® family. The next-generation Ninja Coffee Bar® is more than a coffeemaker. It's a coffee system—complete with a variety of brew types and sizes, a built-in frother, and tons of delicious coffee recipes you can create and enjoy at home. Reviewers were provided free products for use over time and understand their comments may be used in advertising.You may have heard of Shark vacuum cleaners, or Ninja blenders. But does Euro-Pro ring a bell? That’s exactly why Mark Barrocas, Euro-Pro’s president, and Mark Rosenzweig, the company’s CEO and majority shareholder, are embarking on a big change at their company. Euro-Pro will be gone by sometime in mid-July, replaced with a name that’s an amalgam of the firm’s two major brands: Shark Ninja. Euro-Pro has grown quickly in relative secrecy, working out of its home base in Newton’s Wells Avenue office park. The household products company had but a handful of employees in 2003, when Rosenzweig moved the firm here from Montreal.Five years later, the leadership reshaped Euro-Pro’s product lineup, ditching the cheap stuff for higher-end vacuums and blenders with innovative features, the kind that would help build brand loyalty.

That shift entailed bringing most of the design work in-house, the start of an upward trajectory. Thank you for signing up! Sign up for more newsletters here The company employs more than 400 people at its local offices in Newton and Needham, out of a 900-person workforce. (That larger number includes about 350 people in China who work closely with Euro-Pro’s manufacturers.) Barrocas said he expects the local number to grow to 550 by the end of next year. To keep up, Euro-Pro plans to consolidate its local offices in one 170,000-square-foot location in a Normandy Real Estate Partners-owned building in Needham at the end of 2016. That would be much bigger than the 110,000 square feet that Euro-Pro occupies locally today. Yes, Euro-Pro has the revenue to match the job growth. Barrocas said the company reaped about $1.6 billion in sales in its last fiscal year, a roughly 20-percent increase from the year before.The company has reached a critical mass, a point in which it seems unwise to continue under a cryptic name, particularly when it comes to getting attention in search engines and on social media.

(Euro-Pro refers to an earlier line of ironing products that’s now discontinued.) Steve Conine and Niraj Shah came to a similar epiphany before changing the name of their Boston-based online retailer CSN Stores to Wayfair in 2011. “Here we are in Newton, Mass., with over 400 people and we’re No. 1 market share in many of the categories we participate in,” Barrocas said. “We’re developing what we think are incredibly innovative products. vitamix tnc 5200 rpmThis [name] change will really give us the opportunity to tell our story.”ninja blender srbijaWhen it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. cost of vitamix 6300 at costco

But after finding out that New England Patriots wide receiver Julian Edelman is a fan of its products (and has had viral success on YouTube himself), it tapped him to create a digital video in which he whips up a smoothie. As luck would have it, the Patriots are in the Super Bowl this Sunday. With a convenient spokesperson already on its roster, Nutri Ninja tapped Edelman to make another video—this time he blends a Best Friend Smoothie with fellow Pats Shane Vereen and Ryan Allen—to promote online during the Super Bowl.vitamix creations multifunction blender "We're certainly not sitting in a position with a ton of marketing dollars to play with on the global stage with the Super Bowl," said Tammy Hegarty, Nutri Ninja's vp of global digital strategy. oster blender model 6830"For us, this is a really interesting way to test digital programs and activities in social."breville pick and mix hand blender pistachio

Digital media has made it easier and, more importantly, cheaper for brands to advertise during the Super Bowl. Instead of having to shell out $4.5 million for a 30-second ad, more marketers are making their presence known online, using a connection to football, poking fun at Super Bowl advertising itself, or responding in real time to game events to hijack attention from fans. "What digital media has allowed is every brand to become part of the Super Bowl," DXagency partner Michael Dub explained. kitchenaid all in one trio immersion blender hand mixer and chopper"Digital and social media is much more attainable and affordable, and it can be more meaningful now that anyone can tap into that conversation." Newcastle took center stage among Super Bowl advertisers last year with its brilliantly constructed campaign "If We Made It." Without actually making a Super Bowl ad, the beer brand explained what it would do if it had the money to buy a spot, including teaser clips, storyboards, parodies of Super Bowl ads and written advertorials, mocking the idea of no-expense-spared, balls-out marketing during the game.

While it still won't be a national advertiser in 2015, Newcastle did buy some regional air time but continued with the satirical tone. "Brands are utilizing messages from the corporations that can advertise on the Super Bowl and playing on that to sell their products," marketing agency Power Moves Inc. founder Shawn Prez said. "Digital media is making it 100 percent easier." This year, Volvo is using not being a Super Bowl advertiser to its advantage. Its campaign, "The Greatest Interception Ever," will encourage people to tweet #VolvoContest and nominate someone to win a Volvo XC60—during other carmakers' Super Bowl commercials. Also taking advantage of the Big Game without advertising in the Big Game is EA Sports, which will hold its annual Madden Bowl video game tournament on Thursday night in Scottsdale, Ariz. The Wall Street Journal reported that GMC, McDonald's, Ford, Kellogg's and Paramount have all signed on to advertise during the event, which will air on Twitch.