So you think you can BlendSignup for our email list and receive recipes, tips & an occasional marketing message. I own a Blendtec I want a Blendtec Watch Tom Dickson join fellow YouTube sensations in the new Delta Airlines Internet-themed Safety Video! Watch Tom Dickson as he gets his hands on a new Apple Watch and asks the question… Blendtec’s Tom Hickson is blending up some “Super” fun things just in time for the “Big Game.” Don't Try This At Home Tom Blends an iPad 2 We release new recipes for your blender every week. Diamonds...as far as you knowThe requested page title contains invalid characters: "%3F". Return to Main Page.If you search for "iPod" on YouTube, the first thing that comes up isn't a silhouetted dancer doing the freak against a Technicolor background. Nope, you get Tom Dickson, an otherwise bland grandfatherly-type from Utah, smiling sweetly next to a blender."Will it blend?" he asks. "That is the question." And then, Dickson drops a $400 iPod into the plastic maw of his BlendTec blender.

After a flip of the switch, the device is ground to dust in mere seconds -- a seemingly impossible feat for such an ordinary looking machine. The iPod isn't the only thing to have met such a fate. Dickson's hugely popular series of "Will It Blend" videos have ground up golf balls, cell phones, marbles, light bulbs, and matches, to name a few.The clips have become a viral marketing sensation for Tom Dickson, CEO of BlendTec, a Salt Lake City company whose main products are turbocharged, high-torque kitchen appliances. A search for "BlendTec" or "Tom Dickson" now produces more than 18 million results on Google, he's blended the wooden handle of a rake on The Tonight Show and even has his own T-shirt that says, "Tom Dickson is my homeboy."Esquire sat down with Dickson to find out about one man's singular quest to build the perfect blender. .So when did you first realize that your blender could pulverize anything into a fine powder?One of the first things I did was I took a box of 250 matches...

See, the blender didn't have a molded lid for the jar yet so I put a piece of plastic on it. I hit the switch. The matches really blew up! I had on a sports coat and a long-sleeve shirt and the smoke shot up my sleeve and I remember wiggling my hand and being like Whooo! I thought my hand was on fire. The next thing I knew the smoke had gone to the ceiling. We had to evacuate the building.margaritaville frozen concoction dm1000 blenderWhat's the horsepower like on these blenders?vitamix creations elite costcoWe started at 1.8 horsepower and about ten amps, but now our entry-level machine -- what we do our "Will it Blend?" blending with -- those are three horsepower and 13 amps. oster blender 4096

We actually go all the way up to 20 amps, though. That's the most powerful machine in the industry, bar-none -- in fact you have to have a special 20 amp plug to run our top-of-the-line blenders. We haven't really shown that blender in the videos yet.What are the blades made out of and why don't they break?Basically, the blades are made out of surgical stainless steel. The reason they're able to do what they do is just by virtue of high speed -- when you have blades that are going that fast, they can annihilate things that are even harder than they are. vitamix professional series model vm0103Eventually, it's going to ruin the blade. breville blend active family asdaWe have a lifetime warranty on our blade doing normal blending, but certainly not doing two-by-fours.costco vitamix 6300 cost

Has anything ever not blended?And we can't blend a crowbar. Millions of people have seen you online. You even have your own T-shirt. What's it like being recognized in public?People either say, "Hey you're the blender guy!" Or it's, "Where have I seen you before?" About a month or so ago, I went into a Wal-Mart and walked back to the garden section and asked this older gentleman where all the rakes were. mixer kitchenaid keb25asanaA 75-year-old lady was back there and she looked at me and said, "Oh no! You're the blender guy! You're gonna buy all the rakes!" [One of Blendtec's more famous videos shows Dickson blending a full-sized rake.] And I said, "I'll tell you what -- come with me." We walked all the way to the front of the store and I said, "You wait here." Then I went and bought all the rakes and went out front and told her, "Here pick the rake you want, and I'll take the rest." Visit the "Will It Blend?" site to see more videos.

Twitter: @CourtMannHerald and @TheCourtMann, it’s easy to see why. The Will It Blend project combines the three things internet users value most from entertainment: expensive electronics, high-powered machinery, and deadpan sarcasm. is first and foremost an advertising campaign for Blendtec commercial and home blenders, utilizing video presentations to showcase the strength and effectiveness of their appliances.  However, the company does so in a very entertaining way- by asking the question, “Will It Blend”? Blendtec embraces the challenge that most companies run from.  They set out to prove categorically that Blendtec blenders are as good as all the hype and that they do meet the power and performance standards their advertising espouses.  To prove this, however, Blendtec decides to test their blenders on some rather intriguing products. Tom Dickson, the host of Will It Blend, shoots simple one minute, 30 second promotional videos where he tests if a new product (often expensive and electrical) can be chopped, grated, sliced, or powdered by a Blendtec blender. 

The site is split into two sections: “Try This At Home” and “Don’t Try This At Home”.  The “Try This At Home” section features Tom blending normal cooking ingredients like avocados, chicken soup, healthy greens, and even some unexpected elements like granular sugar.  While the results are positive and impressive, the viral and attention-catching aspect of the Will It Blend project occurs in the “Don’t Try This At Home” section.  In these videos, Tom Dickson tackles some heavy-duty opposition to the Blendtec blades, including an iPad, tire repair kit, and even an air soft gun — all of which are reduced to a fine powder (or gooey mess) at the end of the clip. The clips embrace a corny 1950′s vibe, with Tom Dickson delivering flawlessly deadpan lines evocative of Leave It to Beaver scripts.  The segments have rotating intro themes, with music remarkably like The Price Is Right or an early-American Public Service Announcement, complimenting images of annihilated wool socks and decimated iPods (Will It Blend seems to take immense joy in destroying Apple Products…).