Blenders Pride is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1995. It is a blend of Indian grain spirits and imported Scotch malt and contains no artificial flavouring. It is available in 5 different bottle formats (2L,1L, 750ml, 375ml, 180ml).[1] GQ magazine described the whisky as "smooth and smoky", and gave it a rating of 6/10. Pernod Ricard has identified Blenders Pride, along with Imperial Blue, Royal Stag, Chivas Regal and 100 Pipers as the company's five core brands to build its spirits business in India.[3] The brand's main national competitors are Royal Challenge, Signature and Antiquity[4] from United Spirits Ltd,[5] and Peter Scot from Khoday India Limited,[6][7] In some states, Blenders Pride also competes with Haig Gold Label from Diageo[8] and Rockford Reserve from Modi Illva. Blenders Pride was launched in India in 1995 by Seagram. Seagram's global business was jointly acquired by Pernod Ricard and Diageo on 21 December 2001.[10] Seagram's Indian operations were acquired by Pernod Ricard.

[11] Pernod Ricard had previously entered the Indian market by acquiring a 74% stake in United Agencies Ltd (UAL), with a bottling facility in Kolhapur, Maharashtra. UAL was merged with Seagram's Indian business and continued operations under the name Seagram Manufacturing Ltd. The decision to integrate UAL into Seagram was taken due to the latter's larger operations in the country. Pernod Ricard launched a premium version of Blenders Pride, called Blenders Pride Reserve Collection in December 2011.[13] At the time of its launch, the Reserve Collection was the most expensive whisky produced in India. United Kingdom-based consultants CARTILS helped design the branding, bottle shape and packaging for Reserve Collection. CARTILS said that its aim was to "stay loyal to the original brand yet to ensure that its [Reserve Collection] significantly more premium nature was clearly communicated." The bottle shape for Reserve Collection is similar to Blenders Pride but has embossing. Blenders Pride sold 250,000 cases in 2003.

[17] out of 1.5 million cases country-wide in the premium whisky segment.[18] In March 2004, Seagram Manufacturing Ltd. claimed that Blenders Pride had surpassed Shaw Wallace's "Royal Challenge" (now owned by United Breweries Group) to become the largest-selling premium whisky in Andhra Pradesh. The following table shows the annual sales of Blenders Pride: ^ a b c ^ a b c d e f ^ Indian Whisky Brand Champions 2013. » » Come November 8 and tipplers have to pay extra for his favourite drinksvitamix 5200 deluxe ebay KOLKATA: Come November 8 and tipplers have to pay extra for his favourite drinks. ninja bl770 blender & food processor mega kitchen system 1500A Kingfisher beer can of Rs 90 may cost Rs 20-25 more while an one litre bottle of whisky like Blenders Pride may cost Rs 50-55 more. bamix swissline blender review

Well, the state excise department has decided to revise the price of both India Made Foreign Liquors and country liquors upward from November 8. The increase in excise duty across different categories will be ranging from 2.67% to almost 6%. The hike will be lower for regular categories while for premium ranges the hike would be more. According to excise circular, for IMFL with MRP less than Rs 266, excise duty would go up from current level of 49% to 51.67%. hamilton beach 51101 single-serve blender reviewThe duty will be 42.33% from 38.5% for Rs 266 to Rs 450 category. For Rs 450 to Rs 1000 segment, the duty would be 35.18% from 30.45%, the most popular category for whisky and Vodka. The duty will be 31.44% and 26.78% respectively for Rs 1000 and above and Rs 1,500 and above segments from 26% and 21%. The price increase will be maximum in the imported liquor category. An excise official pointed out that it is expecting that the moderate hike in the price is not going to affect the demand in a big way.

Incidetally, the state government has collected a revenue of Rs 2,800 crore till October 31 of this year and it has a target of Rs 4,700 crore for the whole year. In last two months, September and October, there was an average 30% increase in excise revenue collection. The figure was Rs 441 crore for October and Rs 461 crore for September this year. Last year the excise revenue was close to Rs 4,100 crore. According to excise officials, the liquor companies have not yet notified the department about the new prices. "They will do it in next few days. The increase in price pf liqor may not be in the same magnitude of excise hike. This could be either little more or little less," an official added. An official of a leading liquor compay said that it is working on new price structure and will announce the new structure soon. However, Pradyut Saha, the secretary of All Bengal Excise Licensee Association feels that a hike in price always incentivise spurious liquor. "We shall try our best to co-ordinate with the government but price increase of legal liquor leads to prolifiration of illegal trade," he added.

Stay updated on the go with Times of India News App. Click here to download it for your device.From Around the WebMore From The Times of India» » » 1-litre bottle gets boot, now spend more on chhota booze KOLKATA: If you are planning a party this winter, prepare to shell out more for booze, and not only because liquor prices are going up from today. Come December 1, the biggest bottle of IMFL that you can lay your hands on will be the 750ml pack. The excise department has decided to banish the popular one-litre bottle from shelves after November 30 with the aim that you buy more, pay more and the state earns more.A back-of-the-envelope calculation shows your expense on account of booze would go up by at least 15%-20%. So, your time to stock up starts now. "The one-litre bottle will go of production from Decem out of production from December 1, but whatever has been produced earlier can be sold till March 31," said excise commissioner Randhir Kumar. The existing stock, say liquor merchants, is likely to be sold out in no time.

"With the party season coming up, the old stock wouldn't last more than a month or two," said Shiv Sultania, director of East India Spirits and Beer Distributors. For top-of-the-line and semi-premium brands of whisky, vodka and rum, the one-litre bottle has always been the preferred pack. In fact, many companies have discontinued with the 750ml pack because there is hardly any demand, said Sultania. Shiv Sultania said, "For, Blen ders Pride, one-litre bottles comprise almost 70% of total sales, the rest being 180ml. For McDowell No.1, it is 55%-60% of the total sales. Many of these companies had discontinued with the 750ml pack and will now have to reintroduce it." The new order would hardly hit distributors and manufacturers. "The tipplers will feel the pinch and the government will earn more from the same quantum of sale," said a distributor. For example, a one-litre bottle of Blenders Pride now costs Rs 970.The price of a 750ml bottle could be around Rs 790-800. So, if one requires five litres of whisky , he would now have to buy seven 750ml bottles instead of five one-litre bottles.